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While the algorithms for search and ranking factors are continuously changing but there is a common agreement within the SEO community that the quality, trustworthiness and authority that effective off-page SEO affords your page still plays a significant part in the way it ranks. It is therefore vital to focus on off-page optimization before putting in too many hours and dollars into on-page SEO tactics like link building or promoting your website on social media. A sensible approach to both strategies will result in the best results. This will ensure that your site is seen as a high-quality destination by people, and Google does the same. To understand the importance off-page SEO, a tub filled with rubber ducks is a good analogy. If you fill the bathtub with water and then throw a rubber duck in the bathtub, it will float up to the top with no effort. 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